YOU STARTED THIS BECAUSE YOU BELIEVED IN YOURSELF.
And you were right to.
But what if you were completely clear on who you are, what you are brilliant at and exactly what you are here to build?
What if that clarity meant you stopped second guessing, started charging what you are worth and built something that actually reflects how good you are?
That is not a distant version of you. She is already there.
You are ready to get clear on exactly what you are building and who it is for.
You want to understand what makes you different and start owning it.
You are done playing it safe and ready to back yourself properly.
And you want to feel as confident on the inside as you look on the outside.
Female Further is where you become her.
The Results
You know exactly where you are going next.
You become known for exactly the right thing.
You start charging what you are worth.
You finally believe you deserve it.
The journey to your next, best chapter.
You have built something. You have shown up every single day and made it work.
And now you are ready for more.
You want to know exactly what you are here to build next. You want to back yourself completely. You want to feel as certain on the inside as you look on the outside.
That is exactly what Female Further is for.
This is not a business course. It is not a strategy programme. It is six weeks of doing the most important work you will ever do — on yourself.
You will leave knowing exactly who you are, what you are brilliant at, what you are capable of and what you are here to build.
That is when your founder journey gets really exciting.
Real Women. Real Transformations
Who is this programme for?
THIS PROGRAMME IS FOR YOU IF:
You have that feeling. The one that tells you there is more. You just cannot quite name it yet.
You want to feel different. Clear. Certain. And you want to feel it fast.
You are already a few years into your business and ready for your next level — or you are simply ready to begin.
You are ready to start charging what you are actually worth and building a business that reflects how good you really are.
You are ready for both the power of a small group (of like minded women) as well as the intimacy of private sessions for the work that goes deepest.
You want someone who has done it herself — an exited founder who understands the commercial reality and a certified coach who can take you deeper. One person. Double the insights.
You are done figuring this out alone.
What You’ll Get Inside the Programme
Maximum 8 women per cohort. Intimate, focused, transformational.
6 weekly live group sessions with Aimee on Wednesdays at 12noon — 1:30pm GMT.
2x private deep dive sessions with Aimee. When things comes up in group sessions (and it will), we have dedicated space to focus on it.
Unlimited support throughout the entire programme. Reach out via email, whatsapp, or video whenever you need to.
Workbooks and guides to deepen your learning and embed the inner work between and after sessions.
What Happens Inside Female Further
Hi, I'm Aimee Bateman
EXITED FOUNDER & CERTIFIED COACH
After ten years in corporate watching talented people stay stuck, I decided to build my previous business.
In 2010 I founded Careercake. What started as my YouTube channel became a venture backed E-learning company. Voted the UK's No.1 career development platform, our training reached over 10 million professionals across 42 countries before being acquired in 2022.
I won awards that sat in a box under my bed. Because somewhere deep down I didn't believe I deserved them.
The strategy and the commercials, that was the part I could do. It was the inner work that was the hardest.
I did what so many founders do. I built the business before I built myself. And you can only build a business as big as what you believe you deserve. At some point you feel it. Even if you cannot yet name it.
After I sold Careercake I trained as a coach — partly to understand why the journey had felt so hard when it looked so good from the outside, but also to help other women enjoy building their business so much more than I did.
That is why I do this work. And it is the most important work I have ever done.
What Shifted for Them
Frequently Asked Questions
WHO IS THIS PROGRAMME FOR?
WHAT ARE THE COHORT DATES?
HOW MUCH DOES THE PROGRAMME COST?
HOW MANY WOMEN WILL BE IN MY COHORT?
WHAT'S INCLUDED IN THE 1:1 SESSIONS?
WHAT IF I CAN'T MAKE A GROUP SESSION?
Book Your Free 20-Minute Call with Aimee
We’ll talk about where you are, what you’re looking for, and what kind of support would be most valuable.
It’s a chance to explore your goals, your challenges, and whether working together feels like the right fit — with no pressure and no hard sell.
Warm. Honest. Relaxed.

CHARLOTTE MORGAN | FOUNDER, CHAPTER TWO COMMUNICATIONS
ANA-MARIA NAZARE | LEADERSHIP & EXECUTIVE COACH
ARIT EMINUE (MBE) | FOUNDER & LEADERSHIP EXPERT
KERI LA RA | HEAD OF TALENT ATTRACTION
JO WRIGHT | LEADERSHIP COACH & BEST-SELLING AUTHOR
ELEANOR TWEDDELL | FOUNDER & BEST-SELLING AUTHOR
DEBBIE WYATT | FOUNDER, FEATHER GREY CONSULTING
HEATHER MURPHY | HEAD OF VALUE STEERING
KATE SANDERS | SENIOR PROGRAMME MANAGER
LAURA CRANIEY | TRAINING DESIGNER